Description

The purpose of this advertising concept was to launch the Dustin brand in the Benelux market while rebranding the acquired company, Centralpoint, into Dustin. The concept was built on the idea of continuity—retaining the company’s existing offerings while enhancing them with more people, resources, competencies, products, and services. Still the same—only better.

Role

Creative Director & Project Leader

• Agency: Tillsammans

• Photographer: Alexander Crispin

Result

The campaign was primarily executed through digital channels, including social media, YouTube, and display takeovers in the Benelux market. It was complemented by radio and digital out-of-home (DOOH) advertising.