Role

After contributing as a project member in the development of a new Brand Platform, my task was to translate it into a full brand manifestation—resulting in a new Brand Identity for the Dustin Group. This was achieved through an iterative process between Dustin Inhouse and the brand agency Kurppa Hosk. I was responsible for both the development and implementation of the identity across all touchpoints in the pan-Nordic market, serving as both Project Lead and Creative Lead.
 

Result

The collaborative and iterative approach, incorporating expertise from various fields, ensured a seamless implementation of the new identity. A key milestone was the rebranding of the e-commerce platform—executed without any initial churn. As implementation progresses, it has become clear that the identity is both sustainable and adaptable, catering to Dustin’s current needs while remaining flexible enough to evolve with future demands.

Design: Dustin Inhouse & Kurppa Hosk